tOSU Senior Thesis
This is my senior thesis project done as a student at The Ohio State University. I created a non-profit brand, Fleur, which supplies care packages for women and people in need.
Class
The Ohio State University: Advanced Visual Communication Design I + Design Research III
Year
Autumn 2023
“No student should have to miss school, no adult should have to miss work, and no person should have to miss out on daily life because they are unable to afford the basic necessities they require.”
Women and people in need are not supplied at all times with products for their daily lives. This brand serves as an instrument to supply various institutions with care packages of those products. Fleur is meant to promote community, collaboration, and a breaking stigma of asking for help in times of need.
Fleur is meant to be inclusive, accessible, communal, intentional, and empowering.
Fleur Brand Guide + Applications
Fleur Packaging Application
A customizable care bag that is discreet, sustainably made, for those in need. Made from canvas material.
There is also secondary, reusable packaging so the user doesn’t need to get a new bag every time.
Research +Preliminary Work
Interview 1: Onsite with the Haven House of Pickaway County
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Interview 2: Online with Girl Up @tOSU
From this research, both primary and secondary, it led me to the following insights and applications:
For my late grandmother, Doris Yamarick.
She was a co-founder of the first domestic abuse shelter in Pickaway County of Ohio, Haven House. She believed in the collaboration of women and what we can accomplish when we support each other.
In an article from the Circleville Herald, “Yamarick was well known in Circleville as a community volunteer and a fierce advocate for women and the causes that she believed in. One of her greatest achievements was the creation of Pickaway County’s first women’s shelter”…
”We hope to make her proud of the inspiration she has given for women supporting women.”